E-Commerce Tips > Properly Designing Your Site
Emerging web design trends not only make your site relevant and modern, they also increase traffic to your site. With the right sleek design, your customers will enjoy visiting your site, spend more time on it, and will hopefully purchase more. We’ve covered the basics of how to create a lucrative online store in this article series, including how to make it aesthetically pleasing. This time, we’re going to give you 4 crucial tips for designing a website that speaks to your brand and your customers. In addition, don’t forget to protect your operation with an Indianapolis Retail Business Insurance package.
Use a style guide.
Uniformity and consistency are keys to making a successful online store. Style guides can be referenced to include anything from how to write down state names to numbers, and everything in between.
Web designers can create their own style guides to ensure the sites they build have uniform styles throughout. This is especially useful for designers who collaborate with other freelancers. A well-written style guide can help keep a disparate team on the same page, explains Elegant Themes.
Plan the website offscreen.
Even if you’re working with a designer, it’s best to start offscreen and build an overall layout design together on paper. This way, you can give your opinions on what you’d like to focus on, including pages, colors, style and other elements. There are also prototypes online you can view if a pen and paper don’t work to your liking.
Focus on what’s important.
Don’t clutter your pages with sidebars. Instead, allow the visitor to focus on the product you’re featuring. This space, or “whitespace” as it’s also referred to, dedicates some blank areas on the screen to hone in the visitor’s attention.
Use quality images.
Anyone can get access to basic stock photos, but now isn’t the time to skimp on quality images. Depending on the type of website you want to build, investing in a quality photo service might be worthwhile. Or, you can take professional ones yourself, if you have expertise.
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If you’re not sure if your insurance is sufficient, it’s smart business to have your risks evaluated by professionals you can trust. Since being founded in 1960, Walker & Associates has embraced a “service is first” philosophy. Our team is focused on ensuring that each client receives individualized guidance to preserve their assets and control their expenses. Our strong relationships with international, national, and Indiana insurance companies allow us to negotiate the best coverages, terms, and pricing for our clients. Contact us at Walker & Associates Insurance or by phone at (800) 213-7126 for all of your business and personal matters.