Seasonal Hiring Strategies for Retailers

The holiday season is among us, which means now marks the busiest time of the year for retailers nationwide. If you haven’t increased your staff to reflect the growing demand for holiday shopping, now is the time to do so. Recruiting and hiring temporary employees should follow the same etiquette as hiring full time employees, which we’ll divulge. In this article, we’ll explore the best seasonal hiring strategies for temporary employees. Most importantly, protect your business and its hiring practices with an Indianapolis Retail EPLI policy.

Target your customers.

Who better to represent your store during the holidays than its existing customers? Hiring people who shop at your store means they have an interest and relate to the products. What’s more, hiring people who shop in your store gives you a better indication of their personality as opposed to hiring someone you’ve never met before.

Or, you can see if previous employees might be interested in coming back for the holidays, assuming they left on good terms.

Focus on flexibility.

When it comes down to it, you’re going to need to find people who are flexible, advises Lauren Griffin, senior vice president for Adecco Staffing US, to Monster. “A lot of seasonal positions require being available for non-traditional work hours,” she says. “In terms of retail, this can mean working overnight shifts to help with stocking inventory. Hiring a seasonal army of employees that can roll with schedule changes can relieve major headaches.”

Utilize social media.

Every business is expected to have an online presence, so take advantage of your social media channels and post job openings on them. All of your followers will see the post, so encourage them to tag their friends who might be interested in a seasonal position. If they follow your page, they already like your store, so it’s a step in the right direction.

Ask for references.

Provide an incentive for your employees to spread the word about the job. If they’re trustworthy and reliable, they probably have like-minded friends. If you hire someone your employee refers, offer a gift card or a cash bonus. It doesn’t have to be huge, just something to motivate them to get the word out.

Hire for personality.

The holidays are a time of warmth and giving, but working retail can be overwhelming. Be sure to hire someone with a great personality who is capable of keeping a smile on his or her face during the busiest time of the year. Remember, each employee is a reflection of you and your business, and you want your customers to have a great shopping experience.

About Walker & Associates

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