Building a Successful Online Store: 3 Aesthetics Tips

E-Commerce Tips > Designing a Visually Appealing Site

In our last post, we covered some of the basics that any online retailer should consider to improve their chances of success. In such a digital world, it should be obvious to business owners that no one wants to shop on a dated, poorly designed, and relatively ugly website. Similar to a window display in person, your website should be visually appealing, highlight products, and draw in the customer. In this post, we’ll cover some of the key components that your site should include in terms of aesthetics. In addition, don’t forget to protect your operation with an Indianapolis Retail Business Insurance package.

#1: Focus on the layout.

Have a pretty layout and focus on quality materials. The higher the quality of products, the easier it will be to showcase them in a way that’s flattering. Create a layout that complements the product rather than competes with it. For example, a minimalist attitude on the site with obvious and easily navigable icons are a huge trend.

#2: Scale and flow.

A large aspect of e-commerce layouts is about creating intriguing design that breaks away from traditional forms, while still looking great. However, that doesn’t mean that it’s wise to create an outsized purchase button on the merchandise page or put a price tag on every single photo. The key to designing a proper e-commerce platform is to prioritize, explains Mashable.

For example, focus on important information, such as pricing, but don’t shy away from white space and varying colors and object sizes to add some dimension to the page.

#3: Go mobile.

The majority of your customers are likely going to be visiting your site on a tablet or smartphone, so think about your mobile strategy. When creating your site, be sure the address the following:

  • Can mobile users view all pages?
  • Are mobile users able to make purchases?
  • Do you have an app?
  • Is your mobile shopping experience as great as your desktop one?
  • Is your mobile site optimized?

If your customers aren’t able to view, navigate, or buy products online, you’re missing out on a huge potential for income.

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