Creating a Lucrative Online Retail Store

Getting a new business off the ground is challenging at best, especially as you have to consider both your brick and mortar location as well as your online store. Without the right tools and resources, you’ll likely be struggling to make ends meet. However, with this detailed guide, you can ensure your online commerce store draws in business and makes the sale. In addition, don’t forget to protect your operation with an Indianapolis Retail Business Insurance package.

Why do I need to make my site visually appealing?

Research has shown that visitors to your site decide within seconds if they want to continue shopping or look elsewhere. A site that easy to navigate, visually appealing, and make a good impression is more likely to attract and retain visitors.

Web design.

A good web design will make all the difference. If you’re not fluent in coding, it’s recommended you pay an expert to do it for you. This is not the time or place to do a makeshift job. After all, your livelihood and the life of your website depends on its professionalism and navigability. A good rule of thumb: design your site to emulate an online commerce business that you’d want to buy from.

Make your stance.

What you need to do is clearly spell out what you are, what you do, and, most importantly, what you offer to the clients. All testimonials, achievements, and any kind of social proof is welcome there. If a visitor goes to your “About Us” page, that means he or she is already interested in you and is giving you a chance to prove to him or her that your product is the best. Make sure you don’t waste this opportunity as it may lead to gaining a customer, explains Sellbrite.

Make your contact information clear – don’t allow any potential customer to be turned off by a lack of information or critical things (such as a phone number) being too hard to find.

Show off your partners.

If you’re a new company, partnering with local businesses can give you the credibility you need to boost your business. People get nervous buying from an unknown company, so showing off your partnerships can give your new customers some peace of mind.

Support your customers.

If there’s no such thing as online or phone support, there will be no resolve for unhappy customers. There should at least be troubleshooting and customer service support during regular business hours to accommodate any questions or issues your customers face.

Purchase guarantee.

Another way to reel in customers is to offer a money-back guarantee. Especially if you’re a new business and you’re working on establishing partnerships, this can also get people to spend money with you. If they aren’t happy with their purchase, they can get their money back- simple as that.

About Walker & Associates Insurance

If you’re not sure if your insurance is sufficient, it’s smart business to have your risks evaluated by professionals you can trust. Since being founded in 1960, Walker & Associates has embraced a “service is first” philosophy. Our team is focused on ensuring that each client receives individualized guidance to preserve their assets and control their expenses. Our strong relationships with international, national, and Indiana insurance companies allow us to negotiate the best coverages, terms, and pricing for our clients. Contact us at Walker & Associates Insurance or by phone at (800) 213-7126 for all of your business and personal matters.