Successful Online Store Building: Make Your Stance

E-Commerce Tips > Creating Your Personal Brand

In this series of posts, we’ve covered some of the major factors that contribute to a successful online store. As an online presence is all but required in today’s digital market, creating a website and doing it right are all you have for making a first impression and capturing a customer. So far, we’ve covered the importance of visual aesthetics and having a sleek web design. In this post, we’ll explain how to make your stance a notable and unique one. Next, don’t forget to protect your operation with an Indianapolis Retail Business Insurance package.

Make your point.

Identify who you are, what your purpose is, and what you’re selling. This is the most important feature of your site, aside from your products. Like we’ve mentioned in previous blogs, this isn’t the time or place to skimp on quality web design. If you’re not an expert, hire someone who is. Share ideas with them to go over how you want to be portrayed and how your message will be conveyed. Create an easy to navigate menu that allows easy access to contact information and “About Us” pages. Think about:

  • What makes you unique?
  • Why should they buy from you?
  • Why are you better than your competitor?

Make a lasting impression.

The smallest things can have a lasting impact on new visitors. For example, design delighters and Easter eggs and hide clever little gems in websites which people will find, enjoy, and share with their friends. The benefit of this is an intangible viral marketing effect which will help engage your audience and build hype around your product or service, explains Paul Annett from Clearleft to Boag World.

This could be a quirky statement at the bottom of search pages, a fun response to traditional confirmation emails, and even fun trivia or humorous statements throughout the site. These little nuggets of information can be enough to make someone laugh and share the news about your site.

About Walker & Associates Insurance

If you’re not sure if your insurance is sufficient, it’s smart business to have your risks evaluated by professionals you can trust. Since being founded in 1960, Walker & Associates has embraced a “service is first” philosophy. Our team is focused on ensuring that each client receives individualized guidance to preserve their assets and control their expenses. Our strong relationships with international, national, and Indiana insurance companies allow us to negotiate the best coverages, terms, and pricing for our clients. Contact us at Walker & Associates Insurance or by phone at (800) 213-7126 for all of your business and personal matters.