What Your Privacy Policy Needs to Include in 2018

In the age of digital dependency and ease of access to information, companies are having to rethink the way they collect and retain data from users. With the threat of hacking and Internet misuse at an all-time high, users are demanding a new wave of transparency from websites and social media apps they once trusted in.

The New Age of Privacy Policies

Privacy policies have been in the news lately as the much-touted General Data Protection Regulation (GDPR) has dictated that companies need to be more honest and upfront in their data mining. Facebook’s latest privacy policy update, for instance, has come under scrutiny for its deceptive tactics to get people to sign on. And with the GDPR in full effect, companies—especially social media platforms—are having to go back over the way they present their data protection layouts.

The point of having a privacy policy is to assure customers and users that the information they share is safe. Even companies that share information need to be protected and feel safe. In this case investing in Cyber Liability insurance can help to improve your Carmel business’s cyber security practices and provide peace of mind. And when crafting a new privacy policy there are some major things to consider. Here are some of them:

Age-Related Issues

Are teenagers and tween-agers on social media? The answer is unequivocally yes, and this can be problematic. Companies need to be diligent when it comes to underaged users by laying out any information they collect about young users and any expectations they have of them. One way this can be done is by not allowing users under a certain age to use parts of a website or an app.

Personal Information Privacy

Most people are concerned about how their information will be handled. The latest news when it comes to cybersecurity failings features mishandled privacy information, so companies need to include this information upfront and honestly.

Cookie Data

Most people have heard of cookies and understand the idea of what they do, but having a fully transparent outline of how your company utilizes them will instill trust with users. Experienced Web users and app users will want to know how sophisticated series of cookies function and what type of data is being extracted.

Collected Information

It can’t be stressed enough how important it is for companies to be as honest as possible. They should be fully detailed in how users’ collected information will be used. A privacy policy should include a section devoted to explaining how a company uses collected information.

About Walker & Associates

If you’re in the market for a new insurance partner, do your homework to ensure a lucrative venture and positive relationship. Contact us online at Walker & Associates Insurance or by phone at (800) 213-7126 for your insurance needs. We can explain your coverage options and how much coverage will cost.